With these cartoons I thought I’d have a look at the world of alternative marketing to show that there’s always more than one way to get your message across.
What Sally Sold Next
After all those years of having out by the Seashore with poor WiFi, Sally got creative and resorted to other methods to get her message out there.
It turns out that seashells wasn’t the only thing that Sally attempted to sell by the seashore.
The Enterprising Arnie Zott
New Yorker Arnie Zott took direct marketing to a while new level when he devised the radical plan to paper-plane himself direct to the rooftops of businesses he was targeting.
Zott’s campaign was thwarted when his plane got soaked in a rain storm, forcing him to crash land in Central Park. He toyed with the idea of laminating the next plane, however the New York aviation authorities wisely stepped in and slapped him with a flying ban
The Good Ship Ruritania
In June 1914, the Acme Candy Company came up with an innovative way to market it’s products by repainting the liner SS Ruritania in the colour scheme of their popular candy boxes. Unfortunately two days after the Ruritania sailed for the first time in her new look, the First World War broke out and the giant ship, already an easy target, became an even easier one. Upon making port in New York, the Ruritania was immediately repainted, depriving Acme of the opportunity to recoup the huge cost they had paid for the special livery.
Brussels Sprouts
The above mentioned Arnie Zott’s next innovation in advertising was an attempt to revamp the image of Brussels Sprout amongst Britain’s children. Countless young British people had grown up loathing Brussels Sprouts, and the board set about trying to improve the image of the vegetable. Zott hit upon the idea of sponsoring an F1 team, figuring that the sport was so glamourous and exciting, that merely seeing the name ‘Brussels Sprouts’ on the side of an F1 car would get kids clamouring their parents to buy and cook the vegetables.
