In 1969, the then owner of Grimleys, Max StiltonburgerJnr. III, came up with a publicity stunt whereby one of the dogs, would delivery a cake to the sister store in Boston to celebrate its 50th anniversary. The dog, Binkie the Second, garnered a lot of attention and press as hemade his way to the store.
Unfortunately, just outside of Boston the plan was thwarted when a sudden gust of wind distributed the cake all over the sidewalk. Before Binkie was able to salvage the cake, it was eaten by a pack of squirrels who approved of the cake, apart from the fact that it could have done it have had more nuts. Undeterred by this set back, Stiltonburger sent a replacement cake, this time consisting of two-tiers, by courier and accompanied by his very own personal assistant delivery dog, Beanie the Fourth. Upon rendezvousing the two dogs made a triumphant entrance to Boston in time for the anniversary celebrations. After the cake mishap, all future delivery hounds received a special week's training in Chicago - the Windy City - to help them be better prepared for unexpected gusts.
A Howl Of Protest